Take the Challenge
「冰桶挑戰」做公益 各界熱情齊響應

英倫翻譯 圖文摘自http://www.appledaily.com.tw/

In the summer of 2014, the ice bucket challenge lit social media on fire in order to raise awareness and money for amyotrophic lateral sclerosis (ALS).
The ice bucket challenge goes something like this──people make a video of themselves dumping ice water on top of their heads, post it on social media, and then challenge their friends to do the same within 24 hours or give money to ALS research. From just July 29 to the end of August, the ice bucket challenge raised nearly US$100 million. Everyone from George W. Bush to LeBron James and even Bill Gates joined in on the craze.

2014 年暑假,為了喚起大眾對肌萎縮性脊髓側索硬化症(俗稱「漸凍人症」)的注意及募款,冰桶挑戰這項活動點燃了社群媒體之火。
冰桶挑戰是這樣進行的:參與者要拍攝他們把冰水從頭上倒下的過程,並將影片上傳至社群媒體,然後向他們的朋友挑戰要求在二十四小時內做出一樣的事情,否則就捐款給漸凍人症的研究。單單從七月二十九號到八月底,冰桶挑戰便募得了接近一億美元。參與者從喬治•華克•布希到雷霸龍•詹姆士,甚至是比爾•蓋茲都搭上了這股熱潮。 
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