3. Linsanity - The Taiwanese-American dream
That storyline alone would make the 23-year-old Californian an attractive proposition to advertisers, but add in the fact he was born to Taiwanese parents and you would, it seems, have marketing gold on your hands.
光是上述的故事,就足以讓這名廿三歲的加州人吸引廣告商;再加上他的父母是台灣人,搖錢樹似乎可以說已經到手了。
"There's no question brands will be interested in Jeremy Lin," stated Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris. "You only have to look at what Yao Ming has done, not just for the National Basketball Association (NBA), but for brands that he represents both in the U.S. and China."
高誠公關公司負責體育行銷暨品牌娛樂的老闆傑若米華克指出:「各廠商無疑會對林書豪深感興趣。你只要看看姚明在美國職籃 NBA 中,還有他代言的美國與中國品牌所產生的效益就知道了。」