英倫翻譯社/ Trsmaster

英倫翻譯 圖文摘自 http://goo.gl/P4909O

英倫翻譯 圖文摘自 http://goo.gl/P4909O

Global celebrity culture is fuelling our crippling "fear of insignificance"

A generation ago young people aspired to become lawyers and doctors. Now they yearn to be the next Oscar winner or celebrity pop star. But one university psychologist has warned this iswreaking havoc with our self-image and undermining our sense of self-worth. Over recent years people around the world have been suffering from an increasing fear of their own 'insignificance', according to Dr Carlo Strenger of Tel Aviv University.

上一代的年輕人多半渴望當律師或者醫生。現在的年輕人則夢想成為下一位奧斯卡獎得主或成為流行歌星。一位大學心理學家警告說，名人崇拜將會嚴重干擾人對自我形象的認識、破壞我們的自我價值感。近年來，全世的人都害怕越來越感覺到自己微不足道。以色列特拉維夫大學的卡羅•史春格博士說。

He began an interdisciplinary project on the phenomenon 10 years ago, after noticing a surge of this fear in his own patients. His findings, presented in a new book, notes hundreds of research projects that have charted an unprecedented increase in levels of anxiety and depression. By using a wide-ranging framework Dr Strenger thinks he has pinpointed the cause. "The impact of the global infotainment network on the individual is to blame," he said.


十年前，史春格博士發現他的病人中有越來越多的人陷入對自身渺小的憂慮之後，他就該現象展開了一個跨學科研究項目。他分析了上百研究個案後發現，人們的焦慮和憂鬱程度都以超已往的速度攀升。這一研究成果發表在他的新書上。從這個跨領域的研究中，史春格博士認為他找到導致該現象的原因。他說：全球化的資訊娛樂網路對個人的影響是罪魁禍首。


"A new species is born: homo globalis - global man - and we are defined by our intimate connection to the global infotainment network, which has turned ranking and rating people on scales of wealth and celebrity into an obsession." As humans we naturally measure ourselves to those around us, but now we live in a "global village" we are comparing ourselves with the most "significant" people in the world - and finding ourselves wanting.

"一個新物種－世界人－誕生了。作為這一新物種，我們的身份貴賤取決於我們與全球資訊娛樂網路的關係親疏。在網路的影響下，按財富和知名度給人們劃分等級，讓我們耽溺於其中。" 史春格博士說，人類很自然而然地會和身邊的人做比較。但住在"地球村"，我們比較的對象是全世界最受關注的人，對比之下就發現了自己的不足。

Today, even high achievers constantly fear that they are insignificant when they compare themselves to success stories in the media "This creates highly unstable self-esteem and an unstable society," Dr Strenger said. Instead, Dr Strenger says people should stop measuring their achievement through cultural fantasies of riches and celebrity, which cannot lead to fulfillment.

如今，即使是那些成就卓越的人也會經常覺得自己跟媒體描述的成功人士比起來顯得渺小，史春格博士說，“這種渺小的感覺導致了極度脆弱的自尊和不穩定的社會。” 史春格博士認為，人們不應該用那些富豪和名人的文化傳奇作基準來衡量自己的成就，這種比較並不會帶來成就感。

The remedy is a process that he calls "active self-acceptance" through a sustained quest for self-knowledge through life. The fear of insignificance can only be overcome through strong individual and cultural identity over and above measurable achievement. He believes that people need to invest as much time in developing their worldviews as their careers.

史春格博士說，人們可以通過一個他稱之為"積極自我接納"的過程來治療這種"渺小恐懼症"。"積極自我接納"是一個在生活中不斷地發現自我的過程。這種"渺小恐懼症"只能通過超脫於有限個人成就的強烈個人和文化認同感來克服。史春格博士認為，人們應該花費和發展職業同樣多的時間來培養他們的世界觀。

"Stable meaning cannot be found in cheap paperbacks. People should invest time and thought to their worldviews and self-understanding in the same way they invest in medical studies and law school," Dr Strenger advises.

史春格博士建議：廉價的平裝書中很難有真知，人們應該拿出研究醫學和法律的態度來培養他們的世界觀和自我認知。

英倫翻譯 圖文摘自 http://goo.gl/tuqGbC http://goo.gl/P4909O

日本以及北歐國家的捕鯨活動行之有年。對於漁民來說，鯨魚是海洋的大型掠食者，捕鲸除了文化傳統的因素，也是為了維持漁獲量。但新的研究顯示，鯨魚在海洋生態中扮演重要角色，牠們不僅不會因為掠食而讓魚類數量減少，反之，牠們的存在能豐富海洋生態，帶來更多魚類和其他海洋物種。

進入本文前，請先想想怎麼表達以下單字：

a) 鯨類動物

b) 豐富礦藏、意外的幸運

c) 浮游生物

As a country with a distinctive “whale-eating” culture, Japan was ordered by the International Court of Justice on March 31st, 2014 to halt its Antarctic whaling program, which allowed an annual catch of 1,000 whales. However, except for the Antarctica expedition, Japan has been debating whether to conduct two other whaling programs, in which Japan kills minke whales 1) to the tune of 300 a year.

擁有獨特「鯨魚」飲食文化的日本，於2014 年 3 月 31 日被國際法院判決停止南極捕鲸活動，此項活動每年約捕捉 1000 頭鯨魚。然而，除了遠征南極，日本國內還在持續討論是否繼續執行其他兩項捕鲸活動，一年總計捕殺高達 300 頭小鬚鯨。

Japan’s whaling history 2) dates back to the 12th century. Since when, whales have long been an important source of food for Japanese people. During the 19th and 20th century, Japan was highly involved in commercial whaling and many other countries also participated in the industry. Large whales were heavily hunted. It’s estimated that around 66-90% of the whales were removed from the ocean during that period.

日本的捕鲸行為可回溯到 12 世紀。自此之後，鯨魚一直都是日本人重要的食物來源。在19和20世紀，日本積極參與商業捕鲸活動，許多國家也紛紛加入，鯨魚與此時被大量獵殺。據估計，約有66%-90%的鯨魚從海洋中消失。

英倫翻譯 圖文摘自 http://goo.gl/P4909O

全球最嚮往進駐的公司Google卻高喊：「我們不愛高材生。」為何Google背道而馳？進入本文前，請先想想以下單字：

a) 認知

b) 零散

c) 有意的

Great scores and degrees are almost equal to success and ability, but Google, as has been said to be “the company people aspire to” does not seem to think in that way.

成績優異與高學歷等同於象徵成功與能力，但這間讓人鑽破頭嚮往進入的公司Google似乎不這麼認為。

In an interview earlier this year, Laszlo Bock, the senior vice president of people operations for Google, said that “Successful, bright people rarely experience failure, and so they don’t learn how to learn from that failure.” To Google, learning ability is way more important than learning achievements. Laszlo Bock said that “For every job, though, the No. 1 thing we look for is generala) cognitive ability, and it’s not IQ. It’s learning ability. It’s the ability to process 1) on the flyand to pull together b) disparate bits of information.”

Google人力資源部高級副總裁Laszlo Bock在上半年的訪談中表示，高材生在人生競賽中無往不利，往往導致他們無法從失敗中學習。他們認為，「學力」比所謂的「學歷」重要的多。Laszlo Bock說：「無論是什麼職位，我們都優先考量認知能力，不是智商，而是學習力-能快速處理和整合零散的資訊。」

英倫翻譯 圖文摘自 http://www.eisland.com.tw/Main.php?stat=a_wIu5jZD

Spotify是瑞典原生的數位音樂平台。美國商業模式諮詢機構Board of Innovation 2011年評選10大震撼創業模式，Spotify是其中之一，當年排名第一的是Kickstarter，群眾募資平台；帶動團購風潮的Groupon排名第三，民宿旅遊專門店Airbnb第五，Spotify第六。那真是網路風起雲湧的一年。 

很快地經營出成功的營運模式的Spotify，用戶超過2400萬，付費的超過一千萬；營收在歐洲超過蘋果的iTune；正準備IPO，市值預估有80億美元。從創立以來，Spotify就備受爭議，有說它扼殺音樂產業的，也有說它掀起音樂革命。我們來看兩個版本的故事。Spotify唱的是音樂市場剛剛甦醒的love story，還是掐在音樂產業脖子上的swan song...

Sleepify「無聲」專輯，一個月賺走2萬美金版稅
Spotify提供便利又廉價的音樂服務，消費者喜愛，但音樂人卻不見得愛。Spotify付給音樂創作者的版稅大約很少，美國獨立樂團 Vulfpeck想到了一個既可籌經費，又可抗議Spotify的方法，他們錄製一張叫做Sleepify的專輯，歌曲是：
1. z 0:31
2. zz 0:32
3. zzz 0:32
4. zzzz 0:32

英倫翻譯 圖文摘自 http://goo.gl/P4909O

隨著夏天即將到來，大家也都在為身上多出來的肥肉奮戰著。想知道如何吃才會瘦嗎? 請看本篇的介紹! 進入本文前，請先想想以下英文詞彙：           

a)    過胖

b)    動脈

c)     食慾

When you want to lose weight, the most important thing is to watch what you eat. A lot of people may skip breakfast and eat a big portion of brunch instead. Researchers have shown that people can get irritable, tired and have trouble focusing if they don’t eat breakfast. Remember, you’ve already gone 8 to 10 hours without food from the night before.  Eating breakfast helps reduce a) obesity, high blood pressure, and heart disease.  Moreover, choose cereal as your breakfast at least three times a week because it contains more fiber and calcium than other breakfast foods.

當你想要減肥的時候， 最重要的就是看你吃了甚麼。很多人多半不吃早餐, 稍後卻吃下很大份量的早午餐。研究顯示，在不吃早餐的狀況之下，人會變得易怒、疲倦、及無法集中注意力。要記住，你從昨夜到吃早餐之前已經有8-10小時未進食了。 吃早餐可以減少肥胖、降低血壓、以及減少心臟病的產生。此外, 選擇早餐時，一個禮拜至少吃三次麥片, 因為它比其它類的早餐富含更多的纖維及鈣質。    

英倫翻譯 圖文摘自 http://goo.gl/P4909O

英倫翻譯 圖文摘自 http://goo.gl/P4909O

許多經典電影，永存的對白不僅精采睿智，其喻意也足以啟發職場上的應對進退。本文整理出幾部知名電影的對白，讓讀者以英文觀點領略其中商場道理。

進入本文前，請先想想以下英文詞彙：   

a)  詐騙高手

b)  首腦

c)  引誘

Catch Me If You Can (2002)

英倫翻譯 圖文摘自 http://goo.gl/P4909O

牆上的時鐘早已過了六點半，你還坐在你的電腦前面工作。雖然一直想著要早點回家陪小孩，卻有堆積如山的

工作還沒完成。當你終於準備要離開公司，發現已經九點鐘了，而且你又是最後一個離開辦公室的人。當你到

家之後，早已覺得精疲力盡，一心只想趕快上床睡覺。

這是大部分全職上班族都不陌生的情況，每天花越來越多的時間待在辦公室，犧牲了自己的私人時間，只為求

在工作上有好的表現。然而，在辦公室的時間越長，並不代表你會更有生產力，而且通常還會得到反效果。以

下提供幾個方法，或許可以幫助你縮短工作時間，讓你準時離開工作崗位。

英倫翻譯 圖文摘自 http://goo.gl/P4909O

英倫翻譯 圖文摘自 http://goo.gl/P4909O

當有人處於困境，凡事都不順心，或是遭逢意外，痛苦不堪時，最需要的就是得到一些鼓勵，以便重拾腳步再次出發。讓正面的力量取代負面的影響，使周遭朋友感受世界的美好。你會如何鼓舞人心呢？進入本文前, 請先想想以下詞彙：

a)    判斷; 辨識

b)    喚起

c)     相似;類似

How to effectively inspire people is rather tricky, because we all tend to be inspired by different kinds of things.  An artist can see a piece of bark and instantly be inspired by it.  A composer can hear the sound of a chirping bird and create a beautiful melody out of it.  It’s difficult to a) pinpoint how to inspire people or be inspired by people, but there are tips one can follow to gain inspirations:

如何有效的激發人們，實在不是一件簡單的事, 因為每個人被啓發的方式不盡相同。畫家可能因為看到一根樹枝而突發靈感，畫出一幅巨作。作曲家也許聽到鳥的叫聲而譜出優美的歌曲。我們無法準確知道如何去鼓舞人或被鼓舞，但是，倒是有些小技巧能幫助你完成這個任務。

1. Show that you care

英倫翻譯 圖文摘自 http://goo.gl/P4909O

進入本文前,請先想想怎麼表達以下單字:

英倫翻譯 圖文摘自 http://goo.gl/P4909O

英倫翻譯 圖文摘自 http://goo.gl/P4909O

英倫翻譯 圖文摘自 http://goo.gl/P4909O

閱讀暖身

炎炎夏日快把人熱昏了。工作完畢後要好好休息, 吃吃喝喝享樂放鬆一下。然而在餐廳時, 常搞不懂什麼酒配什麼菜，那就看看本文中基本的洋酒概念，以後可以邊聚餐邊講英文。進入本文前，請先想想怎麼表達以下單字：

a)    絲絨般的 (口感)

b)    放縱

c)     醉意

Strangest life  史上最詭異的生物      　

If scientists find microbes in a frigid lake two miles beneath the thick ice of Antarctica, it will illustrate once again that somehow life finds a way to survive in the strangest and harshest places.  

科學家若在南極洲厚厚冰層下兩哩的冰冷湖泊中找到微生物的話，將再次突顯：生命總是有辦法在最奇怪且艱困的環境中找出生存之道。

英倫翻譯轉自 http://www.studentpost.com.tw/

Lily-licious!     花來瘋！       　

The presence of fresh flowers can immediately change the atmosphere of a room, whether it is a romantic gesture in the form of a rose bouquet or a homey pot of lively gardenias. Imagine the impact then, of an entire exhibition hall filled to the brim with stunning flora, accompanied by soft acoustics, running water and dreamy lighting. That description accurately captures the atmosphere of the one and only Taipei Bloom Art, an ongoing art show that employs floral blossoms as its creative medium.

不管是以一束玫瑰花表達浪漫，還是一個居家的活潑梔子花盆栽，只要擺放鮮花就可以立刻改變場所中的氣氛。那麼，請想像一個滿是炫目花朵，搭配輕柔樂曲、流水與夢幻般燈光的展示廳吧。這樣的描述精確掌握了獨一無二的「花現台北——爭艷再現」特展的氣氛，而這場正開放參觀的藝術展就是以花卉作為創意的媒材。       

英倫翻譯轉自 http://www.studentpost.com.tw/

4 Linsanity - The Taiwanese-American dream     

"For every top Chinese star that comes out from the Olympic Games or wherever it might be, there's always going to be an awful lot of interest from brands because all the major brands in the world are still looking to China for growth," Walker explained. "A lot of brands want that positive 'halo effect' association they are going to get from being involved with a superstar."  

華克解釋：「不管是在奧運或任何賽事中嶄露頭角的華人體育明星，全球各品牌肯定都會對他們十分感興趣，因為這些企業仍仰賴中國來刺激銷售量成長。許多品牌都希望取得超級巨星代言時產生的正面『光環效應』。」

英倫翻譯轉自 http://www.studentpost.com.tw/

3. Linsanity - The Taiwanese-American dream 

That storyline alone would make the 23-year-old Californian an attractive proposition to advertisers, but add in the fact he was born to Taiwanese parents and you would, it seems, have marketing gold on your hands.

光是上述的故事，就足以讓這名廿三歲的加州人吸引廣告商；再加上他的父母是台灣人，搖錢樹似乎可以說已經到手了。        　

"There's no question brands will be interested in Jeremy Lin," stated Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris. "You only have to look at what Yao Ming has done, not just for the National Basketball Association (NBA), but for brands that he represents both in the U.S. and China."

高誠公關公司負責體育行銷暨品牌娛樂的老闆傑若米華克指出：「各廠商無疑會對林書豪深感興趣。你只要看看姚明在美國職籃 NBA 中，還有他代言的美國與中國品牌所產生的效益就知道了。」

2. Linsanity - The Taiwanese-American dream

A clean-cut Harvard graduate rejected by a string of famous American teams, New York Knicks guard Lin has emerged suddenly over the last couple of weeks to inspire a franchise which has underperformed for years in one of the world's biggest sports markets.

形象清新的哈佛大學畢業生林書豪在遭到數支著名美國球隊釋出後，這位紐約尼克隊後衛在過去兩週間異軍突起，大幅提振了這支身處全球最大體育市場之一、但多年來卻十分低迷的球隊的士氣。

英倫翻譯轉自 http://www.studentpost.com.tw/