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4 Linsanity - The Taiwanese-American dream     

         

"For every top Chinese star that comes out from the Olympic Games or wherever it might be, there's always going to be an awful lot of interest from brands because all the major brands in the world are still looking to China for growth," Walker explained. "A lot of brands want that positive 'halo effect' association they are going to get from being involved with a superstar."  

 

華克解釋:「不管是在奧運或任何賽事中嶄露頭角的華人體育明星,全球各品牌肯定都會對他們十分感興趣,因為這些企業仍仰賴中國來刺激銷售量成長。許多品牌都希望取得超級巨星代言時產生的正面『光環效應』。」

 

英倫翻譯轉自 http://www.studentpost.com.tw/

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