英倫翻譯社/ Trsmaster

許多台灣的年輕人離鄉背井到中國開創事業，他們和過去台商擁有資金優勢的情況大不相同，主打的是小而美精緻的服務業，但面對中國租金和人力成本的增加，以及各種法令限制，這批新台商遇到哪些困境?請看民視財經團隊在上海的採訪報導。

2013年才到上海開創蛋糕連鎖店的業者直言，會選擇到中國創業，就是看準了這邊的市場。

[[蛋糕連鎖店總經理 曾佳煜]]
這個市場真的很大，我可能在台灣做五年，不如在這邊做三個月。

中國市場充滿了機會，但也暗藏著許多潛規則。

[[蛋糕連鎖店總經理 曾佳煜]]
“我們在大陸這邊開任何一家店，他的手續是非常繁雜的，各式各樣的審批琳瑯滿目”

曾經因為不懂法令，曾佳煜的店被勒令停業了三次。而投入兒童攝影將近十年的陳常誌，面臨的則是租金漲了將近三倍的壓力。

[[兒童攝影公司總經理 陳常誌]] 
“目前遭遇到的情況是有些困難，07 08年之後，單客營業額其實是緩步，沒有再持續往上的空間，租金成本早就超越一般所能想像的程度”

陳常誌還說，中國業者用用等比級數方式在成長的”模仿”能力，也是他們在中國最重要的挑戰之一。

In the past, Taiwanese businesspeople who sought their fortunes in China often had a capital advantage. Not anymore, leading a new generation of entrepreneurs to concentrate on smaller service industry businesses. Follow our report as we visit two Taiwanese entrepreneurs in Shanghai and examine the challenges they face. 

In 2013, Tseng Jya-yu went to Shanghai to open a chain of cheesecake stores. 

Tseng Jya-yu
Cheesecake Chain CEO
This market is quite large. It would take me five years of work in Taiwan to achieve what I have done in just three months.

The Chinese market is full of opportunities, but there are also hidden and unspoken rules to be followed.

Tseng Jya-yu
Cheesecake Chain President
When we open a shop over here, the procedures are very complicated. You need to complete a variety of different approval procedures.

Because Tseng failed to thoroughly understand regulations, shops have been ordered closed on three different occasions. Another entrepreneur, Chen Chang-chih, has been involved in the children’s photography business for 10 years. Rents have risen threefold.

Chen Chang-chih 
Children’s Photography Manager
The current situation has brought some difficulties. After 2007 and 2008, customer turnover began to slow and space rental costs exceeded expectations.

Chen says Chinese businesses frequently copy or imitate other successful businesses, posing yet another difficult challenge in the China market.