假油事件不僅讓味全股價大跌,也重創品牌聲譽!味全提出補償機制,旗下三項飲品連續十天買一送一;加上埔心牧場門票在二月份推出五折優惠,不過消費者痛批誠意不足,根本是在銷庫存!而消基會也跳出來痛批,如果消保官這樣就讓味全過關,就是有失職責!
味全旗下三款飲料,被拿來當成"救命仙丹",全國性通路和超商,將分別從這個月中旬起,一連十天買一送一,明年二月甚至加碼埔心農場門票五折優惠,但這樣的補償方式,消費者興趣缺缺。
[[民眾]]
“再怎麼補償,如果是有問題的話,也是枉然啊”
實際到賣場逛一圈,味全在假油風暴後,生意已經掉了好幾成,因此他們的產品,早已掛上優惠海報,三項商品也早就長期在買一送一。消基會,也對這樣的賠償機制,出面斥責。
[[消基會秘書長 雷立芬]]
“目前的賠償方案,?的跟受害者之間的賠償是不相關聯的,台北市消保官如果就這樣接受了味全的賠償機制的話,我們會認為消保官有點失職了”
畢竟味全這麼大一個老牌子出包,對民眾所釀成的傷害,豈能是用買一送一的優惠來彌補的。
After selling cheap oils labeled as higher grade products, Wei Chuan Foods faces the difficult task of winning back consumer trust. One step it is taking – offering a 10-day buy one get one free deal on select drinks – has failed to impress consumer protection officials.
Wei Chuan Foods hopes that a buy one get one free promotion on three popular drinks will help rescue the company from tumbling fortunes. This offer will be available through all domestic channels and convenience stores beginning in mid-November and lasting for 10 days. And in February of next year, the company will offer 50 percent off admission for its Pushin Ranch. Unfortunately, promotions so far have only elicited a lackluster response.
“If there are more problems with compensation, then it will all be in vain.”
Walking around this hypermarket, one can see that Wei Chuan’s business has dropped dramatically since the edible oil scandal. A number of promotional posters were put up long ago offering “buy one get one free” for its three flagship drinks. The Consumers’ Foundation also feels the promotions are misguided.
Lei Li-fen
Consumers’ Foundation Secretary-General
Their compensation offer is unrelated to those who have been harmed. If Taipei’s Consumer Protection Office thinks this is acceptable compensation then we will think it neglected its duties.
For many, Wei Chuan’s promotions fall well short of expectations. The company may be underestimating the damage to its reputation.
文章出處:民視英語新聞
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