close

There are many ways to show one’s love of Taiwan. A Taiwanese student in Norway has decided to open a shop offering Taiwan tea. She wants to spread the message that Taiwan produces some top quality tea. 

Li Mei-gen encounters people who do not know where Taiwan is on a map. To spread information about her home country, she is bringing Taiwan tea to Europe.

Megan Li
Norway Tea Shop
We have Formosan oolong tea which was a very popular product in Europe 150 years ago. A lack of innovative marketing or promotion has caused it to slowly disappear from European circles. 

Opening a tea shop has not been an easy task. Li’s first hurdle was finding startup capital. She turned to a website with the goal of raising NT$200,000 within the space of 30 days.

She was able to raise 105 percent of her target. Li says the money is coming from many different walks of life, but pledges to put some of the revenue back into the community.

Megan Li
Norway Tea Shop 
Through long-term cooperation with charities, we will give to worldwide organizations and let them know that Taiwan is small but our love spreads far and wide. 

Li plans to return to Taiwan in November to source suppliers. Her goal is to officially open her shop in April 2013 in Oslo, Norway.


愛台灣的方式很多種,但是接下來我們要為您介紹一位愛旅行的台灣女孩,她用茶來行銷台灣,而且還是遠赴八千公里外的北歐挪威開茶店。她的動機很單純,她想用品質優良的台灣茶來當媒介,一方面讓人認識台灣一方面又能喝到好茶。 

李梅根偶然遇見一位朋友,不清楚台灣的地理位置,因此,為了讓更多的人知道台灣在哪,李梅根決定把台灣茶帶領進歐洲。

[[挪威台灣茶店業者 李梅根]]
“我們有個福爾摩莎烏龍茶,它在150年前,在歐洲是非常暢銷的產品,但好像是缺乏一些行銷或是創新,或是沒有人去推廣,它就慢慢在歐洲的圈子消失了”

但是開店畢竟不是件容易的事,第一關就是得找錢。她加入了公益網站的募集資金平台,目標計畫30天募集20萬台幣。

不到三十天,募款率已經達到105%,李梅根表示開店的資金來自各界,未來也會把營收回饋給社會。

[[挪威台灣茶店業者 李梅根]]
“透過一些長期跟慈善單位的合作,捐給世界性的組織,讓他們知道台灣很小,可是我們的愛可以很寬廣”

計畫11月回台找供應商,2013年四月正式開幕,登陸北歐奧斯陸。



文章出處 :民視英語新聞

arrow
arrow
    全站熱搜
    創作者介紹
    創作者 英倫翻譯社 的頭像
    英倫翻譯社

    英倫翻譯社/ Trsmaster

    英倫翻譯社 發表在 痞客邦 留言(0) 人氣()